Photo by Kelsey Hunter Ayres

Brian Fallon has premiered the official video for his acclaimed new single, “21 Days.” Directed by New Jersey-based filmmaker/photographer Kelsey Hunter Ayres, the video is streaming now at Fallon’s official YouTube channel; “21 Days” is available now at all digital music retailers and streaming services.

“21 Days” heralds Fallon’s eagerly awaited new album, LOCAL HONEY, due Friday, March 27 via his own Lesser Known Records and Thirty Tigers. Fallon’s third solo album and first new LP in two years, LOCAL HONEY is available for pre-order now, with all pre-orders joined by instant downloads of “21 Days” and the album’s plain-spoken first single, “You Have Stolen My Heart.”

“21 Days” has already earned worldwide acclaim, with NME declaring it “one of Fallon’s most soulful tracks to date.” “21 Days” “chronicles the New Jersey songwriter’s attempt to kick nicotine and casts the drug as a long-lost friend or lover,” wrote Rolling Stone. “It’s a seemingly mundane topic — at least to those who never tried to quit smoking — but Fallon makes it riveting as he ticks off the days until he will no longer feel the craving.” American Songwriter praised “21 Days” as “another example of (Fallon’s) turned page and personal growth,” adding, “The song functions as a self-help track that is as much cathartic to Fallon as it is relevant to all listener, who are easily able to relate to the lyrics…The somber vibe is carried along with a simple elegance of the music which makes the song one that is easily played over again.”
“You Have Stolen My Heart“ arrived late last year alongside its own compelling official video, once again directed by Ayres and streaming now via YouTube. The single was met by immediate critical applause, with Rolling Stone hailing it as “a tender ballad.” “Everything is in the present with Fallon’s intricate storytelling,” wrote American Songwriter, adding, “The video, shot in black and white, leaves a stark, blank canvas that lets the track speak for itself. Emotional, raw, and perfectly sewn, this love story is delicately woven.”

Produced by GRAMMY® Award-winner Peter Katis (The National, Death Cab for Cutie, Interpol, Frightened Rabbit), LOCAL HONEY sees Fallon melding myriad strains of American music with contemporary consequence, ambitious energy, and seemingly infinite lyrical power. Songs like “21 Days,” “Horses,” and the crystalline “Hard Feelings” offer a deeply personal glimpse into the New Jersey-based singer-songwriter’s everyday world, revealing universal truths through hard-earned insight and unflinching honesty.
“Every single song is about right now,” says Fallon. “There’s nothing on this record that has to do with the past or even the future, it just has to do with the moments that are presented and things that I’ve learned and I’m finding in my day to day. This record is 100 percent about the day today. It’s not about these glorious dreams or miserable failures, it’s just about life and how I see it.”

LOCAL HONEY has already begun earning early acclaim as one of the year’s best albums, with Kerrang!writing, “(Fallon is) taking his songwriting skills in stunning new directions… Across the record’s eight songs, the musician takes his listeners on a journey of introspection.”
LOCAL HONEY – which follows 2018’s critically acclaimed SLEEPWALKERS – will be the first album released by Fallon’s own record label Lesser Known Records. Launched in partnership with Nashville-based distributor Thirty Tigers (Jason Isbell, Sturgill Simpson, John Prine), the new label reflects the embrace of the DIY spirit that Fallon has shown throughout his career.
Fallon will celebrate LOCAL HONEY with an epic world tour, backed by his longtime live band, The Howling Weather. North American dates begin March 12 at Wilmington, DE’s The Queen and then continue through early April. A wide-ranging European run follows, including stops in Denmark, Sweden, Germany, Austria, Italy, Spain, France, the Netherlands, and the United Kingdom. 

12 – Wilmington, DE – The Queen
13 – Washington, DC – Lincoln Theatre
14 – Raleigh, NC – Lincoln Theatre
15 – Charlotte, NC – The Underground
17 – Tampa, FL – Ritz Ybor
18 – Ft. Lauderdale, FL – Revolution
21 – Houston, TX – The Heights Theater
22 – Dallas, TX – Kessler Theater
24 – Atlanta, GA – Big Sky Buckhead
25 – Nashville, TN – Cannery Ballroom
27 – Providence, RI – Columbus Theatre
28 – Portland, ME – State Theatre
29 – Red Bank, NJ – Count Basie Theatre (SOLD OUT)
31 – New York, NY – Webster Hall
1 – New York, NY – Town Hall
2 – Red Bank, NJ – Count Basie Theatre
3 – Holyoke, MA – Gateway City Arts
4 – Buffalo, NY – Asbury Hall
5 – Toronto, ON – Danforth Music Hall
# # #
BRIAN FALLON LOCAL HONEY Lesser Known/Thirty Tigers Release Date: March 27, 2020
When You’re Ready
21 Days
I Don’t Mind (If I’m With You)
Lonely For You Only
Hard Feelings
You Have Stolen My Heart
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